According to some studies 73% of company executives don't believe that marketing drives demand and revenue. That means just about 1 in 4 believe in the value of marketing. Where does your boss fall?
Show your boss the value of your marketing efforts by presenting the metrics that matter to them.
Discover the 6 marketing metrics that prove the value of your marketing efforts
Get formulas & examples to help you calculate your own company's metrics
See explanations & scenarios of these metrics' importance and how to interpret them
Make sure your boss does too.
Download our cheat sheet to show your boss the true value of your marketing.
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