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Izzy Gregorio

Recent Posts

How We Used Inbound Marketing to Turn a New Website into A Lead generation Machine

Posted by Izzy Gregorio Date: Aug 31, 2015 6:44:03 PM

Attract, Convert, Close, and Delight

The inbound marketing methodology is simple.  First you attract site traffic, you then convert them into leads, close them into customers, and finally delight your customers to be repeat customers and promoters of your business. 


Freedom News Group Lead Generation Website

To prove this methodolgy works, I have broken down actual steps and performance of our own lead generation website that was recently launched in October 2014.  


Topics: inbound marketing

5 Digital Ad Solutions That Freedom News Group Offers

Posted by Izzy Gregorio Date: Jul 30, 2015 10:30:00 AM

Newspapers and Digital Advertising Solutions



Topics: newspaper advertising, Online Advertising

Breaking Down The Lead Conversion Process

Posted by Izzy Gregorio Date: Jul 27, 2015 10:30:00 AM

Converting Site Visitors Into Qualified Leads



5 Tips to Increase Organic Traffic Through Blogging

Posted by Izzy Gregorio Date: Apr 29, 2015 2:47:00 PM

Increasing Organic Traffic

Organic search is one of the most effective channels to receive site traffic. People use search engines to find and research products and services prior to finalizing their buying decisions.  Search results are broken down into two different seach results, "Paid" and "Organic".  


"Paid" search results, also known as PPC or SEM, is ranked based on paid ads that advertisers bid on for specific keywords through Google Adwords. "Organic" search results are ranked based on web content and authority links to your website.  Blogging is an effective way to generate "Organic" search results.  


Who Reads Blogs Anyways?

  1. Search Engines Read Blogs.  The main function of search engines are to provide the user with the most relavant information on the web based on a keyword search.  Search engines read and scan the web for content, context, keywords, and links.   Each blog post you produce becomes a new indexed link on search engines.  Producing more blogs creates more potential of being found based on keywords you are trying to rank for.  
  2. Potential Customers Read Blogs.  People read online content to research things they're interested in before making a buying decision.    Blogs can provide content that can help educate potential customers to solve problems they are experiencing.
  3. Industry Inflencers Read Blogs.  Industry influencers and leaders also read blogs to stay current on content in their industry.  When they find something of value, they usually share it to their network of hundreds or thousands for people online.           



Topics: inbound marketing, blogging

Freedom News Group At Walk United 2015

Posted by Izzy Gregorio Date: Apr 22, 2015 1:58:00 PM

2015 Walk United At Angel's Stadium 



How to Use Inbound Marketing To Generate Quality Customers

Posted by Izzy Gregorio Date: Apr 2, 2015 2:55:00 PM


Inbound marketing is a methodology of understanding your personas and applying the inbound methodology to your marketing to nurture them down the funnel into new customers and eventually promoters of your business.

The inbound methodology consists of 4 different stages that include attracting personas to your site, converting visitors into leads, closing leads into customers, and delighting customers to eventually become promoters of your business.  



Want to learn more? Join our complimetary webinars about inbound marketing.  


Top 5 Blog Links for March 16, 2015

Posted by Izzy Gregorio Date: Mar 16, 2015 11:34:00 AM

Marketing Blog Links Weekly Top 5

With so many great marketing information from many sources on the net, its sometimes hard to sift through the clutter.  Below are top 5 blog links I found on the net that can help you for this week of March 16, 2015.   


Topics: blogging

8 Great Tips to Blog Your Way to Better Digital Marketing

Posted by Izzy Gregorio Date: Mar 16, 2015 9:30:00 AM

Blogging Attracts Organic Traffic

A quality blog full of useful and action-oriented information is an effective method of digital marketing. Blogging to market your business helps to build your brand as an authority within your industry, which creates trust and satisfaction within your customer base. And your blog's personality through digital marketing is a tool that can be used to set yourself apart from the competition. Here are eight digital marketing tips that are sure to skyrocket your blogging success:


Why Are Web Directories So Important For Link Building and SEO?

Posted by Izzy Gregorio Date: Mar 13, 2015 12:26:00 PM

Web Directories and SEO

In Online Marketing, the name of the game is to be discovered. Truth be told, it’s even more subtle than that; link building and seo is actually about placing yourself under a preexisting stream of traffic – the people are already searching for you, so you need to position yourself to receive them. In cyberspace, this position is established by obtaining the equivalent of arrows pointing to your site from others; everything else pretty much flows from that fact.


Generating newspaper advertising ideas in 5 easy steps

Posted by Izzy Gregorio Date: Mar 9, 2015 8:30:00 AM

Newspaper Readers Have High Purchasing Power

Generating newspaper advertising ideas is often difficult for marketers to get right. Due to the high cost of print ads, it is critical to design ads which offer the best possible return for every dollar spent. By following these five keys to better print ads, marketers can easily write higher performing newspaper ads for any product or service.