Watch and learn!

Advertising & Marketing Blog

Izzy Gregorio

Recent Posts

Why our world would end if marketing companies disapeared

Posted by Izzy Gregorio Date: Mar 2, 2015 11:00:00 AM

A World Without Marketing Companies

Picture this: You're an entrepreneur, or anyone who creates products for the public. You come up with the next big thing, the one product that you know will change the world. It will make you billions of dollars, while adding value to the lives of your customers. You're all set to share it - only you haven't the first idea how to tell the world about it.

more

Topics: Advertising Services

6 Essentials of Successful Digital Marketing

Posted by Izzy Gregorio Date: Feb 26, 2015 2:13:00 PM

Successful Digital Marketing in 6 Easy Steps

more

5 tips on how to build effective newspaper ads fo the hispanic market

Posted by Izzy Gregorio Date: Feb 23, 2015 11:00:00 AM

Reaching the Hispanic Market

The hispanic market is growing faster than most any other in the US, and wise marketers are making use of this when they build effective newspaper ads. It is important to keep in mind that this segment of the population is both early adopters of trends are very savvy about different ways to shop. So to build effective newspaper ads you need to remember that they have options.

more

Topics: print advertising, newspaper advertising

The Power of Directory Links for Improving Organic Search Results

Posted by Izzy Gregorio Date: Feb 19, 2015 2:44:01 PM

Freedom Business Directories Help Improve Search Engine Results

more

How To Use Newspaper Ads to Get More Business

Posted by Izzy Gregorio Date: Feb 16, 2015 1:00:00 PM

Getting More Business With Newspaper Ads

Using newspaper ads can still be a great way to produce new business. With a particular niche of readership and the legitimacy that are both provided by a physical copy of your advertisement, this type of marketing still has a powerful effect when handled correctly.

more

Topics: print advertising, newspaper advertising, Advertising Services

5 Tips for creating effective newspaper advertising campaigns

Posted by Izzy Gregorio Date: Feb 9, 2015 1:00:00 PM

Tips for Effective Newspaper Ad Campaigns

more

Topics: print advertising, newspaper advertising, Advertising Services

3 Types of People Who Still Read Newspaper Advertisements

Posted by Izzy Gregorio Date: Feb 2, 2015 1:00:00 PM

What Persona Types Still Read the Newspaper?

It is a fact that readership of newspaper ads has dropped significantly in the past decade due to a shift from print media to digital media.  This transition corresponds to an increase in the use of mobile devices to access online content, allowing people to perform on-the-go activities that were previously done via desktop computer.  As with all other things that are being accessed online in today's digitally driven society, local, regional, and global news is also sought out online with greater frequency than via print media.

more

Where advertising services are heading in the next 5 years

Posted by Izzy Gregorio Date: Jan 26, 2015 12:27:00 PM

Advertising Services in the Next 5 Years

As the economy begins to recover, the ad business has started growing again. Advertising services have changed quite a bit over the past decade. With explosive mobile growth and an ever evolving web-like TV market, the communications landscape is largely unfamiliar to many marketers. Over the next five years, advertising services leadership will be up against the following challenges.

more

Topics: Online Advertising, Mobile Marketing, Advertising Services

Reaching the Los Angeles DMA

Posted by Izzy Gregorio Date: Jan 21, 2015 2:50:00 PM


Freedom News Group and the LA DMA

The Los Angeles DMA is comprised of more people than 46 U.S. states.  The LA DMA is greater than the population of every state except Texas, New York, and Florida.  It is composed of 4 Southern California counties including Los Angeles county, San Bernardino county, Oange county, and Riverside county.   

 

This DMA has over 18 million people, 5.8 million households, $294.7 billion in retail sales, and $319.6 billion in consumer expenditures which makes the LA DMA a gold mine for opportunity.  

Freedom communications, also known as the Orange County Register, has dominated Orange County, CA for years through its news media reach with various print publications and online news/entertainment websites. The 2014 purchase of the Press Enterprise expanded its audience in Riverside and San Bernardino County, and the purchase of the Easy Reader Publications grew its audience in Los Angeles County.  This expansion has made Freedom News Group an effecive choice in reaching this LA DMA audience.     

more

Topics: newspaper advertising

3 Reasons Why Your Print Ads Aren't Working and How to fix it

Posted by Izzy Gregorio Date: Jan 6, 2015 12:40:00 PM


INTRODUCTION:

 

Some say print is dead, however, newspapers and magazines still have a loyal subscriber base that habitually read print content on a daily basis.  

Here are some statistics of the newspaper industry:

Overview Values Statistic
Revenue of the U.S. newspaper publishing industry $26.72bn                                                                         Details →                                
Estimated expenses of U.S. newspaper publishers $30.39bn                                                                         Details →                                
Number of daily newspapers in the U.S. 1.382                                                                         Details →                                
Advertising Spending Values Statistic
Newspaper advertising spending in the U.S. $17.1bn                                                                         Details →                                
Digital advertising revenue of U.S. newspapers $3.42bn                                                                         Details →                                
Classified advertising revenue of U.S. newspapers $4.63bn                                                                         Details →                                
Newspaper advertising spending of Macy's $400.2m                                                                         Details →                                
Readership Values Statistic
Daily time spent reading newspapers per capita in the U.S. 21.7min                                                                         Details →                                
Ø Daily print and website audience of U.S. newspapers 98,645,784                                                                         Details →                                
Average amount of money spent on newspapers in the U.S. $44.41                                                                         Details →                                
Market Leaders Values Statistic
Total weekday circulation of Gannet Company 4,859,360                                                                         Details →                                
Number of daily newspapers published by Digital First Media 97                                                                         Details →                                
Circulation of USA Today 4,139,380                                                                         Details →                                
Average circulation of the New York Times 2,100,893                                                                         Details →                                


more