Freedom News Group and the LA DMA
The Los Angeles DMA is comprised of more people than 46 U.S. states. The LA DMA is greater than the population of every state except Texas, New York, and Florida. It is composed of 4 Southern California counties including Los Angeles county, San Bernardino county, Oange county, and Riverside county.
This DMA has over 18 million people, 5.8 million households, $294.7 billion in retail sales, and $319.6 billion in consumer expenditures which makes the LA DMA a gold mine for opportunity.
Freedom communications, also known as the Orange County Register, has dominated Orange County, CA for years through its news media reach with various print publications and online news/entertainment websites. The 2014 purchase of the Press Enterprise expanded its audience in Riverside and San Bernardino County, and the purchase of the Easy Reader Publications grew its audience in Los Angeles County. This expansion has made Freedom News Group an effecive choice in reaching this LA DMA audience.