Inbound Marketing for Newspapers
Inbound marketing is a methodology that embraces the cultural shift of how people find and purchase products and services. It is an effective way to reach and engage modern day consumers online.
Consumer behavior has changed and people commonly find products and services in three ways:
They search for something online using a search engine such as Google. Depending on where they are on the buying cycle they may search for a specific brand or product. Most searches are local to allow them to visit the store location if needed
They browse, surf, and stumble upon something they may be interested in during their searches
They receive active and passive suggestions from social media channels such as Facebook, Twitter, LinkedIn, etc.
Inbound marketing attracts consumers with this methodology and considers the 3 main ways people find products and services online. The inbound methodology involves 4 simple stages.