Newspaper Readers Have High Purchasing Power
Generating newspaper advertising ideas is often difficult for marketers to get right. Due to the high cost of print ads, it is critical to design ads which offer the best possible return for every dollar spent. By following these five keys to better print ads, marketers can easily write higher performing newspaper ads for any product or service.
1. Great newspaper advertising ideas are focused on your target customers.
Spend time zeroing in on your target market. When you have a clear understanding of the potential buyers of your product or service, you can choose the best publication for your ad. Having your ad run in the wrong publication is throwing money away. The better you know your target market, the easier it is to directly address the customers you want.
2. Great newspaper advertising ideas are unique.
Buyers are bombarded by ads constantly. To cut through the ad clutter make your ad stand out by being different. Read similar ads for your product or service and find a way to separate your own ad. You can use humor, eye-catching images or brilliant copy.
3. Great newspaper advertising ideas solve a problem.
Get customers interested in your ad by revealing a common problem your target customers have, and then presenting a solution. The stronger a reader identifies with the problem, the more likely they will want to read your ad.
4. Great newspaper advertising ideas are streamlined.
Never overload the reader with too much information in an ad. Your goal should be to interest the potential buyer enough so he will want to find out more. Make it for readers to learn more about your product or service by providing a web site to allow them to explore more about your product or service on their own.
5. Great newspaper advertising ideas are easy to read.
Easy to read ads perform much better. Most readers prefer shorter paragraphs and bullet points to dense blocks of text. Choose the most meaningful benefits of your product or service and just highlight these aspects in your ad.
Remember, great newspaper ads are:
- Problem solving;
- Streamlined, and
- Easy to read