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Marketing To Suburban Women On Facebook Can Influence Their Friends

Facebook Friends Have An Influence On Purchases 

How powerful are recommendations on Facebook?  Google recently did a survey to determine the influence of friend recommendations on Facebook.  The survey revealed that certain age groups were most likely to make a purchase based on a Facebook friend's recommendation. The study also revealed that certain regions in the US are more likely to make a purchase based on a Facebook friend's recommendation that other regions.  PPC Associates recently posted a blog on Heyo Hub with an info graphic illustrating the data.

 

facebook purchasing infographic1 791x1024

Females Listen to Facebook Friends

According to the studyfemales 25-34 (13.4%) and 35-44 (14.7%) were more likley to make a decision based on a Facebook friend's recommendation.  Males aged 18-24 and 45-54 were the least.  The males most likley to purchase based on a Facebook friend's recommendation are aged 18-24 (9.7%)

 

Northeast United States Listen to Facebook Friends

Although the Northeast United States has the highest percentage of people who don't use Facebook, this region has the highest percentage of people (12.9%) likely to make a purchase based on a Facebook friend's recommendation.  

 

Suburban Areas Listen to Facebook Friends

Although rural areas of the U.S. are most likely to use Faceook (82.2%), people living in suburban areas are most likely to purchase based in a Facebook friend's recommendation (10.3%).  

Posted by Izzy Gregorio Date: Jul 24, 2014 3:30:00 AM
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