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How To Use Newspaper Ads to Get More Business

Posted by Izzy Gregorio Date: Feb 16, 2015 1:00:00 PM

Getting More Business With Newspaper Ads

Using newspaper ads can still be a great way to produce new business. With a particular niche of readership and the legitimacy that are both provided by a physical copy of your advertisement, this type of marketing still has a powerful effect when handled correctly.

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Topics: print advertising, newspaper advertising, Advertising Services

5 Tips for creating effective newspaper advertising campaigns

Posted by Izzy Gregorio Date: Feb 9, 2015 1:00:00 PM

Tips for Effective Newspaper Ad Campaigns

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Topics: print advertising, newspaper advertising, Advertising Services

3 Types of People Who Still Read Newspaper Advertisements

Posted by Izzy Gregorio Date: Feb 2, 2015 1:00:00 PM

What Persona Types Still Read the Newspaper?

It is a fact that readership of newspaper ads has dropped significantly in the past decade due to a shift from print media to digital media.  This transition corresponds to an increase in the use of mobile devices to access online content, allowing people to perform on-the-go activities that were previously done via desktop computer.  As with all other things that are being accessed online in today's digitally driven society, local, regional, and global news is also sought out online with greater frequency than via print media.

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Where advertising services are heading in the next 5 years

Posted by Izzy Gregorio Date: Jan 26, 2015 12:27:00 PM

Advertising Services in the Next 5 Years

As the economy begins to recover, the ad business has started growing again. Advertising services have changed quite a bit over the past decade. With explosive mobile growth and an ever evolving web-like TV market, the communications landscape is largely unfamiliar to many marketers. Over the next five years, advertising services leadership will be up against the following challenges.

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Topics: Online Advertising, Mobile Marketing, Advertising Services

Reaching the Los Angeles DMA

Posted by Izzy Gregorio Date: Jan 21, 2015 2:50:00 PM


Freedom News Group and the LA DMA

The Los Angeles DMA is comprised of more people than 46 U.S. states.  The LA DMA is greater than the population of every state except Texas, New York, and Florida.  It is composed of 4 Southern California counties including Los Angeles county, San Bernardino county, Oange county, and Riverside county.   

 

This DMA has over 18 million people, 5.8 million households, $294.7 billion in retail sales, and $319.6 billion in consumer expenditures which makes the LA DMA a gold mine for opportunity.  

Freedom communications, also known as the Orange County Register, has dominated Orange County, CA for years through its news media reach with various print publications and online news/entertainment websites. The 2014 purchase of the Press Enterprise expanded its audience in Riverside and San Bernardino County, and the purchase of the Easy Reader Publications grew its audience in Los Angeles County.  This expansion has made Freedom News Group an effecive choice in reaching this LA DMA audience.     

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Topics: newspaper advertising

3 Reasons Why Your Print Ads Aren't Working and How to fix it

Posted by Izzy Gregorio Date: Jan 6, 2015 12:40:00 PM


INTRODUCTION:

 

Some say print is dead, however, newspapers and magazines still have a loyal subscriber base that habitually read print content on a daily basis.  

Here are some statistics of the newspaper industry:

Overview Values Statistic
Revenue of the U.S. newspaper publishing industry $26.72bn                                                                         Details →                                
Estimated expenses of U.S. newspaper publishers $30.39bn                                                                         Details →                                
Number of daily newspapers in the U.S. 1.382                                                                         Details →                                
Advertising Spending Values Statistic
Newspaper advertising spending in the U.S. $17.1bn                                                                         Details →                                
Digital advertising revenue of U.S. newspapers $3.42bn                                                                         Details →                                
Classified advertising revenue of U.S. newspapers $4.63bn                                                                         Details →                                
Newspaper advertising spending of Macy's $400.2m                                                                         Details →                                
Readership Values Statistic
Daily time spent reading newspapers per capita in the U.S. 21.7min                                                                         Details →                                
Ø Daily print and website audience of U.S. newspapers 98,645,784                                                                         Details →                                
Average amount of money spent on newspapers in the U.S. $44.41                                                                         Details →                                
Market Leaders Values Statistic
Total weekday circulation of Gannet Company 4,859,360                                                                         Details →                                
Number of daily newspapers published by Digital First Media 97                                                                         Details →                                
Circulation of USA Today 4,139,380                                                                         Details →                                
Average circulation of the New York Times 2,100,893                                                                         Details →                                


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How Freedom News Group Uses Inbound Marketing for B2B

Posted by Izzy Gregorio Date: Nov 26, 2014 11:51:00 AM


Inbound Marketing for Newspapers

Inbound marketing is a methodology that embraces the cultural shift of how people find and purchase products and services.  It is an effective way to reach and engage modern day consumers online.  

Consumer behavior has changed and people commonly find products and services in three ways: 

  • They search for something online using a search engine such as Google.  Depending on where they are on the buying cycle they may search for a specific brand or product.  Most searches are local to allow them to visit the store location if needed

  • They browse, surf, and stumble upon something they may be interested in during their searches

  • They receive active and passive suggestions from social media channels such as Facebook, Twitter, LinkedIn, etc.

Inbound marketing attracts consumers with this methodology and considers the 3 main ways people find products and services online.  The inbound methodology involves 4 simple stages.  

 

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SEO Case Study | California Replacement Windows

Posted by Izzy Gregorio Date: Nov 14, 2014 3:44:00 PM

How We Helped This Local Window Company Get Found Online

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3 Ways We Help Local Businesses with SEO

Posted by Izzy Gregorio Date: Nov 4, 2014 8:50:00 PM

Newspapers and SEO?

Newspaper websites actually have high page rank and link authority especially within the local regions where they serve. Local newspapers are the main source where big national media sites like Yahoo get their local news from. Because of this link authority, media companies such as the Orange County Register and The Press Enterprise partnered with tech company Own Local to develop online business directories and other web services to help their clients with SEO.  

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PPC, CPC, and CPM. Commonly Used Online Advertising Acronyms

Posted by Izzy Gregorio Date: Aug 19, 2014 11:42:18 AM

Online Advertising Acronyms

If you're relatively new to Internet marketing, you may feel like you're drowning in acronyms. You have to choose between CPM or PPC when you place an ad in many online outlets, but you've probably heard "CPC" rather than "PPC" in your marketing reports and you're probably aware that it's actually CPA you're most concerned about.

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Topics: search optimization, PPC, Online Advertising