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Inbound Marketing | 3 Ways To Start Your Inbound Marketing Campaign

Posted by Izzy Gregorio Date: Jul 25, 2014 3:30:00 AM

Those Who Fail To Plan, Plan To Fail

Starting an inbound marketing strategy requires alot of time planning and visualizing your goals, current situation, and strategy.  Starting with an inbound marketing plan that details out all the components gives marketers a great guideline to manage campaigns.  

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Marketing To Suburban Women On Facebook Can Influence Their Friends

Posted by Izzy Gregorio Date: Jul 24, 2014 3:30:00 AM

Facebook Friends Have An Influence On Purchases 

How powerful are recommendations on Facebook?  Google recently did a survey to determine the influence of friend recommendations on Facebook.  The survey revealed that certain age groups were most likely to make a purchase based on a Facebook friend's recommendation. The study also revealed that certain regions in the US are more likely to make a purchase based on a Facebook friend's recommendation that other regions.  PPC Associates recently posted a blog on Heyo Hub with an info graphic illustrating the data.

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How to Make the Most out of Subscribers, Followers, and Likes

Posted by Izzy Gregorio Date: Jul 22, 2014 3:16:17 PM

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Topics: social media

10 Elements of An Effective Print Ad

Posted by Izzy Gregorio Date: Jul 7, 2014 3:30:00 AM

Elements of An Effective Print Ad

No matter what people say about print publications, people still purchase and read them on a frequent basis. Reaching print readers to generate response takes effective advertising strategies.  Below are 10 elements of an effective print ad.  

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Topics: print advertising, newspaper advertising

Local Online Business Directories

Posted by Izzy Gregorio Date: Jul 3, 2014 3:30:00 AM

Local Security Education Company Had Difficulty Generating Students to Fill Classes

Security Guard Academy and Training Center provides education and training for security guards.  They launched a new website in 2012 and needed assistance in online marketing and lead generation.  Their target markets were students interested in pursuing a career in Security and surveillance services.      

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Topics: seo, search optimization, link building

4 Parts of an effective Lead Generation Campaign

Posted by Izzy Gregorio Date: Jul 1, 2014 3:30:00 AM

Inbound Marketing and Lead Generation

The Internet has transformed the marketing landscape. As more consumers opt to look for information online, businesses have to realign their marketing strategies to reach their target customers. However, not all businesses are getting it right with online marketing campaigns. Some campaigns are just not resulting to the leads marketers are looking fo

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Topics: inbound marketing, lead generation

5 ways to use emotional appeal on your newspaper print ads

Posted by Izzy Gregorio Date: Jun 30, 2014 1:41:00 PM

Marketing with emotional apeal

What makes a great newspaper ad? There are many factors: message, typeface, artwork, headline. What you really need are good newspaper advertising ideas so your message and your business will jump off the page.

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Topics: print advertising, newspaper advertising

6 Marketing Metrics Your Boss Care About

Posted by Izzy Gregorio Date: Jun 30, 2014 1:28:00 PM

What Marketing Metrics Does Your Boss Care About?

Are you preparing to present a marketing presentation to the C-level executives? If so, forget about click-per-post and similar metrics because that will just not cut it with the management board. CEOs and CFOs are more interested in how marketing is helping the business make more money. In addition, they want to know if the money injected in marketing is worth it.

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Topics: inbound marketing, lead generation, metrics, analytics

5 Ways to Turn Facebook Fans into Paying Customers

Posted by Izzy Gregorio Date: Jun 30, 2014 1:21:00 PM

Turning Facebook Fans into Customers

You have been cultivating quite the Facebook fan base, making sure that your reach is large and followers are consistently interacting with your original content. Your business has daily content being published, so why aren't your Facebook followers turning into paying customers yet?

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What Are CTAs and How Can it Help Generate Leads Online?

Posted by Izzy Gregorio Date: Jun 26, 2014 1:27:49 PM

Using Call to Actions for Lead Generation

Imagine you are walking down the street and you suddenly recognize a business colleague, the woman you have been trying to get a meeting with for months, is approaching. You manage to start up a conversation and begin pitching a project you would like to collaborate on. She seems genuinely interested and responds with: “I would really like to hear more.” In that moment, you know you have both her attention and interest. You put your plan in action by exchanging contact information and scheduling a meeting for the next day. 

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Topics: inbound marketing, lead generation