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6 Marketing Metrics Your Boss Care About

Posted by Izzy Gregorio Date: Jun 30, 2014 1:28:00 PM

What Marketing Metrics Does Your Boss Care About?

Are you preparing to present a marketing presentation to the C-level executives? If so, forget about click-per-post and similar metrics because that will just not cut it with the management board. CEOs and CFOs are more interested in how marketing is helping the business make more money. In addition, they want to know if the money injected in marketing is worth it.

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Topics: inbound marketing, lead generation, metrics, analytics