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How We Used Inbound Marketing to Turn a New Website into A Lead generation Machine

Posted by Izzy Gregorio Date: Aug 31, 2015 6:44:03 PM


Attract, Convert, Close, and Delight

The inbound marketing methodology is simple.  First you attract site traffic, you then convert them into leads, close them into customers, and finally delight your customers to be repeat customers and promoters of your business. 

 

Freedom News Group Lead Generation Website

To prove this methodolgy works, I have broken down actual steps and performance of our own lead generation website that was recently launched in October 2014.  

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Topics: inbound marketing

5 Tips to Increase Organic Traffic Through Blogging

Posted by Izzy Gregorio Date: Apr 29, 2015 2:47:00 PM


Increasing Organic Traffic

Organic search is one of the most effective channels to receive site traffic. People use search engines to find and research products and services prior to finalizing their buying decisions.  Search results are broken down into two different seach results, "Paid" and "Organic".  

 

"Paid" search results, also known as PPC or SEM, is ranked based on paid ads that advertisers bid on for specific keywords through Google Adwords. "Organic" search results are ranked based on web content and authority links to your website.  Blogging is an effective way to generate "Organic" search results.  

 

Who Reads Blogs Anyways?

  1. Search Engines Read Blogs.  The main function of search engines are to provide the user with the most relavant information on the web based on a keyword search.  Search engines read and scan the web for content, context, keywords, and links.   Each blog post you produce becomes a new indexed link on search engines.  Producing more blogs creates more potential of being found based on keywords you are trying to rank for.  
  2. Potential Customers Read Blogs.  People read online content to research things they're interested in before making a buying decision.    Blogs can provide content that can help educate potential customers to solve problems they are experiencing.
  3. Industry Inflencers Read Blogs.  Industry influencers and leaders also read blogs to stay current on content in their industry.  When they find something of value, they usually share it to their network of hundreds or thousands for people online.           

 


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Topics: inbound marketing, blogging

4 Parts of an effective Lead Generation Campaign

Posted by Izzy Gregorio Date: Jul 1, 2014 3:30:00 AM

Inbound Marketing and Lead Generation

The Internet has transformed the marketing landscape. As more consumers opt to look for information online, businesses have to realign their marketing strategies to reach their target customers. However, not all businesses are getting it right with online marketing campaigns. Some campaigns are just not resulting to the leads marketers are looking fo

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Topics: inbound marketing, lead generation

6 Marketing Metrics Your Boss Care About

Posted by Izzy Gregorio Date: Jun 30, 2014 1:28:00 PM

What Marketing Metrics Does Your Boss Care About?

Are you preparing to present a marketing presentation to the C-level executives? If so, forget about click-per-post and similar metrics because that will just not cut it with the management board. CEOs and CFOs are more interested in how marketing is helping the business make more money. In addition, they want to know if the money injected in marketing is worth it.

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Topics: inbound marketing, lead generation, metrics, analytics

What Are CTAs and How Can it Help Generate Leads Online?

Posted by Izzy Gregorio Date: Jun 26, 2014 1:27:49 PM

Using Call to Actions for Lead Generation

Imagine you are walking down the street and you suddenly recognize a business colleague, the woman you have been trying to get a meeting with for months, is approaching. You manage to start up a conversation and begin pitching a project you would like to collaborate on. She seems genuinely interested and responds with: “I would really like to hear more.” In that moment, you know you have both her attention and interest. You put your plan in action by exchanging contact information and scheduling a meeting for the next day. 

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Topics: inbound marketing, lead generation