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Advertising & Marketing Blog

4 Parts of an effective Lead Generation Campaign

Posted by Izzy Gregorio Date: Jul 1, 2014 3:30:00 AM

Inbound Marketing and Lead Generation

The Internet has transformed the marketing landscape. As more consumers opt to look for information online, businesses have to realign their marketing strategies to reach their target customers. However, not all businesses are getting it right with online marketing campaigns. Some campaigns are just not resulting to the leads marketers are looking fo

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Topics: inbound marketing, lead generation

6 Marketing Metrics Your Boss Care About

Posted by Izzy Gregorio Date: Jun 30, 2014 1:28:00 PM

What Marketing Metrics Does Your Boss Care About?

Are you preparing to present a marketing presentation to the C-level executives? If so, forget about click-per-post and similar metrics because that will just not cut it with the management board. CEOs and CFOs are more interested in how marketing is helping the business make more money. In addition, they want to know if the money injected in marketing is worth it.

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Topics: inbound marketing, lead generation, metrics, analytics

What Are CTAs and How Can it Help Generate Leads Online?

Posted by Izzy Gregorio Date: Jun 26, 2014 1:27:49 PM

Using Call to Actions for Lead Generation

Imagine you are walking down the street and you suddenly recognize a business colleague, the woman you have been trying to get a meeting with for months, is approaching. You manage to start up a conversation and begin pitching a project you would like to collaborate on. She seems genuinely interested and responds with: “I would really like to hear more.” In that moment, you know you have both her attention and interest. You put your plan in action by exchanging contact information and scheduling a meeting for the next day. 

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Topics: inbound marketing, lead generation