Newspapers and Digital Advertising Solutions
The hispanic market is growing faster than most any other in the US, and wise marketers are making use of this when they build effective newspaper ads. It is important to keep in mind that this segment of the population is both early adopters of trends are very savvy about different ways to shop. So to build effective newspaper ads you need to remember that they have options.
Using newspaper ads can still be a great way to produce new business. With a particular niche of readership and the legitimacy that are both provided by a physical copy of your advertisement, this type of marketing still has a powerful effect when handled correctly.
The Los Angeles DMA is comprised of more people than 46 U.S. states. The LA DMA is greater than the population of every state except Texas, New York, and Florida. It is composed of 4 Southern California counties including Los Angeles county, San Bernardino county, Oange county, and Riverside county.
This DMA has over 18 million people, 5.8 million households, $294.7 billion in retail sales, and $319.6 billion in consumer expenditures which makes the LA DMA a gold mine for opportunity.
Freedom communications, also known as the Orange County Register, has dominated Orange County, CA for years through its news media reach with various print publications and online news/entertainment websites. The 2014 purchase of the Press Enterprise expanded its audience in Riverside and San Bernardino County, and the purchase of the Easy Reader Publications grew its audience in Los Angeles County. This expansion has made Freedom News Group an effecive choice in reaching this LA DMA audience.
Topics: newspaper advertising
No matter what people say about print publications, people still purchase and read them on a frequent basis. Reaching print readers to generate response takes effective advertising strategies. Below are 10 elements of an effective print ad.
What makes a great newspaper ad? There are many factors: message, typeface, artwork, headline. What you really need are good newspaper advertising ideas so your message and your business will jump off the page.