Newspapers and Digital Advertising Solutions
Topics: Online Advertising
As the economy begins to recover, the ad business has started growing again. Advertising services have changed quite a bit over the past decade. With explosive mobile growth and an ever evolving web-like TV market, the communications landscape is largely unfamiliar to many marketers. Over the next five years, advertising services leadership will be up against the following challenges.
If you're relatively new to Internet marketing, you may feel like you're drowning in acronyms. You have to choose between CPM or PPC when you place an ad in many online outlets, but you've probably heard "CPC" rather than "PPC" in your marketing reports and you're probably aware that it's actually CPA you're most concerned about.