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Advertising & Marketing Blog

PPC, CPC, and CPM. Commonly Used Online Advertising Acronyms

Posted by Izzy Gregorio Date: Aug 19, 2014 11:42:18 AM

Online Advertising Acronyms

If you're relatively new to Internet marketing, you may feel like you're drowning in acronyms. You have to choose between CPM or PPC when you place an ad in many online outlets, but you've probably heard "CPC" rather than "PPC" in your marketing reports and you're probably aware that it's actually CPA you're most concerned about.

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Topics: search optimization, PPC, Online Advertising

Local Online Business Directories

Posted by Izzy Gregorio Date: Jul 3, 2014 3:30:00 AM

Local Security Education Company Had Difficulty Generating Students to Fill Classes

Security Guard Academy and Training Center provides education and training for security guards.  They launched a new website in 2012 and needed assistance in online marketing and lead generation.  Their target markets were students interested in pursuing a career in Security and surveillance services.      

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Topics: seo, search optimization, link building