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Advertising & Marketing Blog

Video Production: The Process, Demystified

Posted by Christa Chavez Date: May 22, 2015 9:30:00 AM


I’m the first to admit it: Video marketing can be intimidating. While business owners and marketing professionals clearly realize the power of video, many hesitate to jump in, fearing the process is too complicated and time-consuming.  Like any effective marketing project, video requires an investment of time and energy. But rest assured that a quality production company will take the lead, providing a clear and executable plan that achieves your goals while minimizing your engagement.


Topics: video marketing

The Video Revolution: Why Video is Taking Over

Posted by Christa Chavez Date: May 5, 2015 9:00:00 AM


The Video Revolution is Here 

When it comes to online marketing, video reigns supreme. Just a few years ago, a website video was a marketing luxury. Now, consumers have come to expect it, even demand it.  The age of video is here, proven by the staggering growth of platforms like YouTube, which now reports one billion users.

And YouTube is just one of an increasing number of video platforms (i.e., Facebook, Instagram, Vine, Vimeo) that are dominating the digital scene. 


Topics: video marketing