Security Guard Academy and Training Center provides education and training for security guards. Lead instructor Martin Vasquez launched a new website in 2012 and needed assistance in online marketing and lead generation. Their target markets were students interested in pursuing a career in security and surveillance services.
Security Guard Academy wanted to increase their "Guard Card Class" which is a 1-day class aimed at private citizens looking for work. They were currently getting 5 students a week and wanted to reach 10-15 new students each week.
Before working with us, Security Guard Academy and Training Center had a website with a Google page rank of 1 out of 10. They launched their new website with little or no knowledge of SEO and lead generation. Their main source of traffic was from referrals from current students in his class. They needed a solution to drive more site traffic and generate more leads for Security Guard Classes.
After analyzing their needs, goals, and budget, we developed a digital marketing campaign that included a combination of organic and paid search engine optimization services.
With 35-45 new leads per month, Google Adwords was his best tool for reaching new students and converting them to register for classes. Website optimization services also improved search ranking and site traffic, as well as improved the site’s page rank from a PR of 1 to a PR of 3 within the first 2 months.
Their pe.com online business directory resulted in higher search engine rankings than their current website for all organic keyword searches. Overall performance was more than Martin expected to see within the first 2 months.
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