Hispanics make up 8.2 million (46%) of the Los Angeles DMA population with $160 billion in buying power. Sources: Nielsen Claritas 2013; EPMG L.A. Hispanic Market Facts, 2013.
Noticias: Spotlights news, business developments and newsmakers on a local, regional, national and international level – with a special focus on Latin America where readers have deep roots and family connections;
Deportes: From Mexican and European soccer, to up-coming boxing matches, to national and local sports important to Southern Californians, Deportes covers the teams and players for which this audience has a passion. The section delivers expanded national, regional, and local sports coverage, including the latest on local youth and adult leagues. Deportes will feature extensive World Cup coverage from June 12 to July 13, and reporter Scott M. Reid will cover United States and Mexico World Cup matches and event activities on location in Sao Paulo, Brazil. Auto ads, classifieds and personals will also run within the section.
UNEXT: To appeal to multigenerational and English-dominant Hispanics who love all things entertainment, a bilingual lifestyle guide called UNEXT features celebrity news, movie and music reviews, a gossip column, nightlife, fashion, trending topics on Twitter, top 10 lists and crossword puzzles. A robust list of events will also be included in the section, to offer suggestions on things to do and places to go throughout the weekend and coming week. Headlines and movie information will be in English, with the remainder of information in Spanish.